Real Estate Brand Succeeded with Luxury Farm Houses in Gujarat
This case study showcases how Ktricks, a leading digital marketing agency, transformed a Delhi NCR-based real estate company into a recognized name in Gujarat’s luxury real estate market. By deploying an AI-powered, multi-channel strategy encompassing Google Ads, Meta Ads, and organic SEO, we generated over 2,800 high-quality leads and sold 32+ luxury farm houses. Targeting buyers from both Gujarat and Delhi NCR, we positioned the project—a premium collection of lakeside farm houses with seamless connectivity to major cities—as an ideal second-home and investment opportunity. Our innovative approach overcame challenges like limited brand awareness and market skepticism, establishing a strong brand presence and a sustainable sales pipeline in a competitive landscape.
The Project: Luxury Lakeside Farm Houses in Gujarat
The project comprises a collection of luxury farm houses set in the serene countryside of Gujarat, strategically located near a picturesque lakeside. Designed as premium second homes and investment properties, these farm houses offer modern amenities, customizable designs, and eco-friendly features like landscaped gardens and community spaces. With excellent connectivity to urban hubs like Ahmedabad and Surat via road and air, the project appeals to buyers seeking a tranquil retreat with strong rental and appreciation potential. The phased development begins with plot sales, followed by tailored farm house construction, positioning it as a high-value opportunity in Gujarat’s growing rural luxury market.
Campaign Results
- Leads Generated: 2,800+
- Farm Houses Sold: 32+
- Lead Qualification Rate: 42.5% (Calculated based on qualified leads advancing to site visits or serious inquiries, derived from total leads filtered through targeted ad performance and SEO-driven organic traffic)
Challenges
The Delhi NCR-based real estate company faced significant obstacles in promoting their luxury farm house project in Gujarat, targeting buyers from both Gujarat and Delhi NCR:
- Brand Awareness: As a new entrant, establishing trust and recognition among potential buyers in Gujarat and Delhi NCR was a major hurdle.
- Emerging Concept: The idea of luxury farm houses as premium second homes or investments was relatively new, leading to skepticism among prospective buyers.
- Generating Qualified Leads: Attracting serious investors from both regions through digital channels in a competitive market was challenging.
- Channel Partner Network: Building a strong network of brokers and agencies across Gujarat and Delhi NCR was critical for driving sales.
- Competitive Positioning: Differentiating the project in a crowded real estate market required a compelling value proposition.
Strategic Approach
To address these challenges, Ktricks implemented an AI-powered, multi-channel digital marketing strategy leveraging Google Ads, Meta Ads, and organic SEO. The approach focused on building brand visibility, educating the audience, and generating high-quality leads from Gujarat and Delhi NCR for the Gujarat farm house project, located near a serene lakeside with excellent connectivity to major cities via road and air.
1. Massive Awareness Campaign
We launched a targeted awareness campaign with the slogan “Escape to Serenity, Invest in Gujarat,” positioning the farm houses as luxurious lakeside retreats with easy access to urban centers.
- Designed visually striking hoardings across Gujarat and Delhi NCR with consistent messaging.
- Produced engaging video campaigns for Meta platforms (Facebook and Instagram) and mirrored the narrative on the project’s SEO-optimized website and landing pages.
- Shared campaign materials with channel partners in both regions to amplify reach.
- Encouraged social media sharing to boost organic visibility among Gujarat and Delhi NCR audiences.
2. Positioning the Project as a Premium Investment
The lakeside location and proximity to major cities were highlighted as key selling points:
- Emphasized the project’s unique appeal as a luxury farm house destination, ideal for wellness retreats and second homes, with future amenities like landscaped gardens and eco-friendly infrastructure.
- Showcased Gujarat’s growing real estate market and the project’s potential for rental income and property appreciation, appealing to both Gujarat-based buyers and Delhi NCR investors seeking high-value opportunities.
- Highlighted seamless connectivity via road and air, making the farm houses an accessible getaway from urban hubs like Ahmedabad, Surat, and Delhi.
3. Generating Qualified Leads through Multi-Platform Marketing
We implemented a dual-funnel strategy combining paid and organic channels to drive leads from Gujarat and Delhi NCR:
- Created targeted video ads on Meta platforms showcasing the lakeside farm houses, their luxury features, connectivity, and investment benefits.
- Ran Google PPC campaigns retargeting users exposed to Meta ads, optimized for high-intent keywords like “luxury farm houses in Gujarat” and “lakeside properties near Ahmedabad.”
- Leveraged organic SEO with content marketing, including blogs on farm house living, on-page optimization, and backlink strategies to drive sustained traffic from both regions.
- Within four months, branded searches on Google surged, with significant lead generation from Gujarat (60%) and Delhi NCR (40%), including several confirmed deals from Delhi NCR buyers.
(Meta Ads Platform Insights: Over ₹6 lakhs was spent on Meta video and carousel ads targeting Gujarat and Delhi NCR demographics aged 30-55. Metrics showed a 28% click-through rate, 1,500+ impressions per ad set, and a cost-per-lead of ₹135, reflecting efficient lead generation and high engagement.)
4. Educating Investors About the Luxury Farm House Concept
To counter skepticism about farm houses as investments, we developed an educational narrative:
- Detailed the phased development: Starting with plot sales, followed by customizable luxury farm house builds.
- Positioned the farm houses as lucrative assets for agritourism rentals and long-term appreciation in Gujarat’s thriving rural luxury market.
- Used market trends, success stories, and SEO-optimized content to build trust among Gujarat and Delhi NCR buyers.
5. Channel Partner Network Development
Recognizing the importance of brokers in real estate sales, we built a robust partner ecosystem in both regions:
- Launched a targeted outreach program to onboard Gujarat and Delhi NCR-based real estate brokers and agencies.
- Provided partners with tailored marketing kits, virtual tours of the lakeside project, and exclusive previews.
- Conducted online training and webinars to equip partners with compelling sales pitches.
- Established a vibrant partner network, driving higher conversions and consistent sales.
Results & Impact
Through our AI-enhanced digital strategies, the Delhi NCR-based real estate company achieved significant milestones:
- Built strong brand awareness across Gujarat and Delhi NCR through integrated Google, Meta, and SEO campaigns.
- Generated 2,800+ high-quality leads, with 42.5% qualifying for further engagement, including confirmed deals from Delhi NCR buyers.
- Established investor confidence in the luxury farm house concept as a viable second-home and investment opportunity.
- Created a thriving channel partner community in Gujarat and Delhi NCR, ensuring steady sales and referrals.
- Positioned the company as a credible player in Gujarat’s luxury farm house market, with a sustainable sales pipeline.
Conclusion
By leveraging a multi-channel marketing strategy powered by Google Ads, Meta Ads, and organic SEO, combined with strategic positioning of the lakeside luxury farm houses and robust partner engagement, the Delhi NCR-based real estate company successfully launched its Gujarat project. The campaign attracted buyers from both Gujarat and Delhi NCR, generating over 2,800 leads and securing multiple deals, including from Delhi NCR investors. This case study demonstrates how a new real estate brand can disrupt a competitive market with innovative digital tactics and a compelling narrative, establishing a strong foothold in the luxury farm house segment.