4X ROAS & 120% Revenue Growth for Natural Cosmetic Brand in 90 Days
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Our client, an emerging natural cosmetic brand, faced the all-too-common struggle of burning through marketing budgets with minimal returns. Despite having quality products and a passionate founding team, they were trapped in a cycle of ineffective advertising.
Key Pain Points:
- ROAS stagnant at 1.5 – barely breaking even on ad spend
- High CAC eating into profit margins
- Fragmented messaging failing to communicate unique value
- Limited social presence with minimal engagement
- Inconsistent revenue hampering growth plans
By thinking on behalf of our clients every day, we anticipate what they want, provide what they need & build lasting relationships. These are the concept that shape our distinctive culture & differentiate us from others.
We guide our clients through difficult issues, bringing our insight and judgment to each situation. Our innovative approaches create original solutions to our clients
Our Strategic Approach: Data-Driven Transformation
Phase 1: Deep Customer Intelligence
- Analyzed 18 months of customer data to build precise buyer personas
- Deployed social listening tools across 5 platforms
- Identified 3 core customer segments with distinct purchase behaviors
Phase 2: Campaign Optimization Overhaul
- Created 15+ high-converting ad variations through systematic A/B testing
- Implemented dynamic retargeting sequences for cart abandoners
- Developed platform-specific creative strategies for maximum impact
Phase 3: Conversion Rate Engineering
- Redesigned checkout flow, reducing abandonment by 28%
- Added social proof elements and trust badges
- Implemented AI-powered product recommendations
Phase 4: Multi-Channel Amplification
- Meta Ads: Brand awareness and community building
- Google Ads: High-intent search capture
- Influencer Partnerships: Authentic social validation
The Results: Explosive Growth in 90 Days
Financial Impact
| Metric | Before | After | Growth |
|---|---|---|---|
| ROAS | 1.5 | 6.0 | +300% |
| Revenue | Baseline | +120% | 2.2X Growth |
| CAC Reduction | – | -50% | Cost Efficiency |
| AOV | Baseline | +35% | Higher Value |
Brand & Engagement Metrics
- 400% increase in social media engagement
- 35% boost in repeat customer rate
- 60% improvement in brand mention sentiment
- 25% increase in email open rates
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CLIENTS TESTIMONIAL