E-Commerce Industry SEO Case Study

We explore the success of a leading eCommerce coupon provider based in California, United States. Facing challenges in attracting organic traffic and competing in the crowded coupon space, the company enlisted the help of Ktricks Business Solutions, the top SEO agency in India. Using advanced white-hat SEO techniques, Ktricks helped the client achieve a 62% increase in organic traffic, targeting a set of 550 keywords.

Challenges

Limited Organic Website Traffic:
The coupon provider faced difficulty in driving substantial organic traffic to their website. This limitation hindered the company’s ability to expand its reach and increase sales.
Low Keyword Visibility:
Despite offering valuable coupons, the website struggled to rank for important keywords. This resulted in missed opportunities to capture relevant organic traffic from search engines.
Intense Competition:
The eCommerce coupon industry is highly competitive, with multiple players vying for customer attention. To succeed, the client needed a strong strategy to rise above competitors.

Solutions

Comprehensive Keyword Research:
Ktricks Business Solutions performed in-depth keyword research to identify high-performing, relevant keywords. These targeted keywords enabled the client’s website to rank more prominently in search engine results, attracting more organic traffic.
On-Page Optimization:
Ktricks optimized essential on-page elements, such as meta tags, headings, and content. By aligning the website’s structure with target keywords, they improved the site’s search engine visibility, leading to higher rankings for the chosen keywords.
Content Enhancement:
The SEO team collaborated with the client to create rich, keyword-focused content. They developed engaging blog posts, optimized product descriptions, and included compelling calls to action. This content boosted the website’s authority in the coupon space, attracting a larger audience.
Link Building:
A strategic link-building campaign was launched to improve the website’s authority. By acquiring high-quality backlinks from reputable sites in the eCommerce and coupon industries, Ktricks drove referral traffic and improved the site’s credibility with search engines.

Results

Impressive Website Impressions:
Within the first three months, the coupon provider’s website received approximately 4.5 million impressions, dramatically increasing brand exposure and visibility.
Substantial Traffic Increase:
After six months, website impressions surged to 12.5 million, with 322K website clicks. This substantial increase in organic traffic allowed the client to reach a broader audience, increasing the chances of conversions.
Enhanced Keyword Rankings:
Targeted keyword strategies resulted in significant improvement in search engine rankings. The client’s website achieved higher visibility for their core coupon offerings, allowing them to capture a larger market share.
Improved Conversion Rate:
With the influx of organic traffic and optimized website content, the coupon provider saw a rise in conversion rates, translating into higher revenue as more visitors redeemed coupons and made purchases.