M N Crafts Australia Case Study

Driving Conversions and Reducing ROAS

M N Crafts Australia, a premium handicraft seller, specializes in exquisite handmade products ranging from unique home decor to artisanal gifts. In an effort to expand their brand visibility and boost sales, M N Crafts partnered with Ktricks Business Solutions, a leading PPC company based in India. This case study outlines the success of their collaboration, focusing on how Ktricks helped the company reduce Return on Ad Spend (ROAS) and significantly improve conversions in just one month.

Campaign Goals

The primary objectives for M N Crafts Australia were to:

  1. Improve conversion rates.
  2. Optimize ROAS to maximize profitability.
  3. Strengthen the company’s online presence.

Ktricks Business Solutions took on the challenge of creating an effective PPC campaign that would meet these goals while ensuring maximum return on investment.

Campaign Strategy:

  • Ad Optimization:
    Ktricks worked closely with M N Crafts to understand their unique product offerings and create compelling ad copy. The ads highlighted the quality, craftsmanship, and exclusivity of the handmade products, differentiating them from competitors. With captivating messaging and engaging visuals, the campaign aimed to capture the attention of potential customers who appreciate premium craftsmanship.

  • Audience Targeting:
    Ktricks conducted thorough research to identify the most relevant audience for M N Crafts Australia. By analyzing demographic data, online behavior patterns, and interest-based targeting, they refined the audience to reach customers interested in handicrafts and distinctive home decor. This precise targeting ensured that the ads reached a well-defined and engaged group of potential buyers.

  • Platform Selection:
    To maximize the campaign’s reach, Ktricks strategically placed ads across multiple platforms, including search engines, social media, and third-party websites. This multi-platform approach increased the visibility of M N Crafts Australia’s products, driving greater awareness and engagement.

  • Bid Management and Budget Optimization:
    Throughout the campaign, Ktricks closely monitored performance, adjusting bids and budgets to maximize results. By analyzing keyword performance, ad placements, and overall campaign metrics, Ktricks made data-driven decisions to improve cost-efficiency and optimize ROAS.

Results

Adwords-Result

The collaboration between M N Crafts Australia and Ktricks Business Solutions delivered outstanding results within the first month of the PPC campaign:

  1. Improved Conversion Rate:
    The campaign generated 378 conversions, reflecting a significant increase in customer engagement with M N Crafts Australia’s products. The increased conversion rate directly translated into more sales and revenue for the company.

  2. ROAS Optimization:
    The ROAS was successfully reduced, meaning that M N Crafts Australia saw better cost-efficiency and profitability from their advertising spend. This improvement demonstrated the campaign’s ability to deliver a strong return on investment.

Clients:

M N Crafts Australia

Category:

Paid MediaSoftware Development

Date:

20 September, 2020

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