Driving Success for Primum Automobile Showroom

Challenge

Primum Automobile Showroom needed to increase quality leads and website traffic while enhancing brand followership and engagement on social media platforms.

Approach

Google Search Ads

We targeted high-intent keywords, ensuring that the brand appeared when users searched for relevant services.

Social Media Advertising

Leveraged Facebook, LinkedIn, and Instagram to boost brand followership and bring potential customers to the website.

Retargeting via Paid Ads

Re-engaged users who didn’t convert on their first interaction, optimizing conversions.

Results (Q1 '22 to Q2 '22)

19% Increase in Leads: From 2,305 to 2,835 leads, boosting sales potential.
47% Increase in Impressions: A surge in brand visibility on social media and search engines.
19% Increase in Test Drives: More quality leads converted into test drives, driving sales.

Key Insights

Quality Leads generated through targeted ads directly increased test drives and bookings.
Negative Keywords optimized ad spend, reducing cost-per-lead while improving lead quality.

By focusing on high-intent keywords and retargeting strategies, we helped Primum Automobile Showroom achieve a 19% increase in leads and improved brand engagement across platforms.

Clients:

Jessica Brown

Category:

Paid MediaSocial Media Marketing

Date:

20 August, 2022