Transforming a London Floor Sanding Business with a Modern Website

For over a decade, this London-based company has specialized in providing high-quality floor sanding and restoration services to residential homes and businesses. Their expertise includes parquet floor sanding, floorboards restoration, wood floor re-oiling, and ongoing maintenance. With a reputation for excellence and a commitment to customer satisfaction, the company has become a trusted name in floor renovation across London. However, to reach a wider audience and reflect their professionalism online, they needed a modern, functional, and user-friendly website.

Challenge:

The floor sanding company faced several digital challenges:

Outdated Website Design: The existing website did not adequately reflect the company’s premium service or experience. It lacked visual appeal and functionality, which diminished the overall user experience.
Low Online Visibility: The website was not optimized for search engines, leading to low visibility in online search results and limited organic traffic.
Poor User Navigation: The navigation structure made it difficult for potential customers to find detailed information about the services offered, resulting in a high bounce rate.
Limited Conversion Opportunities: The absence of clear calls-to-action (CTAs) and contact forms resulted in missed opportunities for lead generation and customer inquiries.

Solution:

To address these challenges, Ktricks Business Solutions was tasked with developing a comprehensive website redesign and optimization strategy. Our approach included:

Website Redesign and Development:
- Modern and Professional Look: Ktricks created a visually appealing website that aligned with the company’s reputation as a leader in floor sanding and restoration. The design showcased their portfolio of work and emphasized the premium nature of their services.
- User-Friendly Navigation: The site was organized to allow easy access to information about specific services, such as parquet floor sanding, restoration, and maintenance, helping users quickly find what they needed.
- Mobile Responsiveness: The site was optimized for seamless performance on all devices, ensuring a consistent experience for both desktop and mobile users.
Advantages: The redesigned website not only improved brand representation but also offered a more engaging user experience, leading to greater customer retention.
Disadvantages: The redesign required a considerable amount of time and coordination to ensure that every aspect of the company’s services was accurately reflected.
SEO and Search Engine Optimization:
- On-Page SEO: Ktricks implemented targeted keyword research and on-page SEO strategies to improve the website’s ranking for relevant terms such as “parquet floor sanding London” and “floor restoration services.”
- Technical SEO Enhancements: We optimized the site’s structure, improved loading speed, and incorporated schema markup to make the website more search engine-friendly.
Advantages: The SEO improvements significantly boosted the website’s visibility, leading to higher rankings and increased organic traffic.
Disadvantages: SEO results took time to manifest, requiring patience before a notable increase in traffic was seen.
Lead Generation and Conversion Optimization:
- Clear CTAs and Contact Forms: Ktricks integrated strategic calls-to-action and streamlined contact forms across the website to capture visitor inquiries and facilitate easy communication with the company.
- Service-Specific Landing Pages: Dedicated landing pages were created for each service, complete with detailed information and lead capture forms, encouraging potential customers to request quotes or consultations.
Advantages: These lead generation improvements led to a notable increase in inquiries from potential customers, converting more site visitors into actual leads.
Disadvantages: Implementing conversion optimization strategies required ongoing testing and tweaking to ensure the best results.

Result:

Ktricks’ partnership with the London-based floor sanding company resulted in several key improvements:

Enhanced Online Presence: The new website effectively communicated the company’s expertise and premium services, improving their brand image online.
Increased Organic Traffic: SEO improvements led to a 35% increase in organic traffic within the first three months, with the site ranking higher for relevant search terms in the flooring industry.
Higher Conversion Rates: Thanks to better CTAs and contact forms, the company saw a 40% increase in inquiries and quote requests from potential customers.
Improved Mobile Engagement: The mobile-friendly design ensured that more visitors, especially those using mobile devices, could access the site easily, leading to lower bounce rates and longer session durations.