Transforming Digital Presence for a 250-Bed Multispecialty Hospital
In the ever-evolving healthcare industry, digital transformation has become essential for patient acquisition and retention. A leading 250-bed multispecialty hospital approached Ktricks Business Solution with a clear objective—to modernize their digital presence and scale their patient engagement. While the hospital offered world-class medical services, their digital infrastructure lacked the sophistication and functionality required to support their growth ambitions.
At Ktricks, we brought together our expertise in custom web development, SEO, social media marketing, PPC advertising, and print media integration to deliver a comprehensive digital transformation strategy.
Challenges
When the hospital partnered with us, they were facing several key challenges:
Outdated Website Infrastructure: Their existing website was basic, offering limited user engagement and poor mobile responsiveness.
Minimal Online Visibility: The hospital struggled with low search engine rankings and lacked local SEO optimization.
Lack of Specialty-Based Targeting: Paid campaigns were generic and not optimized for specific departments or medical services.
Inconsistent Branding Across Channels: Their social media presence was minimal, and they had no cohesive content strategy.
Low Patient Footfall Through Online Channels: Most patients came through offline referrals or word of mouth, with digital contributing very little.
Our Solution
We deployed a full-funnel digital strategy designed to strengthen the hospital’s digital footprint, improve visibility, and drive patient inquiries.
1. Custom-Coded Website Development
Technology Stack: We developed a fully functional, responsive, and secure website using Laravel (backend) and React (frontend).
User Experience Focus: Designed a patient-first interface with easy navigation, doctor booking system, specialty-wise content, testimonials, and chat integration.
SEO-Ready Architecture: Website was built with schema markup, clean URLs, and optimized speed for better Google indexing.
2. Local & Programmatic SEO Execution
Local SEO Optimization: Claimed and optimized Google Business profiles, localized landing pages, and ensured consistent NAP citations.
Programmatic SEO: Created automated, condition-specific landing pages for multiple specialties to improve keyword reach.
Content Strategy: Regular blog posts, health articles, and hospital updates to boost organic traffic and E-A-T (Expertise-Authoritativeness-Trustworthiness).
3. Social Media Revamp
Platform Strategy: Revived their presence across Facebook, Instagram, LinkedIn, and YouTube.
Content Creation: Produced engaging video content, patient testimonials, doctor podcasts, and awareness reels.
Community Engagement: Built monthly calendars to promote health days, specialties, and doctor profiles.
4. Targeted PPC Campaigns
Search & Display Ads: Ran highly segmented Google Ads campaigns for specialties like cardiology, neurology, orthopedics, etc.
Geo-Targeting: Focused ads within a 50-km radius to maximize relevant patient inquiries.
Landing Pages: Custom-built landing pages for each ad set to boost Quality Scores and conversions.
5. Print Media Integration
Outdoor Branding: Designed creative hoardings highlighting hospital milestones and facilities.
Newspaper Ads: Developed print-ready creatives tailored for local dailies, syncing messaging with ongoing digital campaigns.
Results Achieved in 6 Months
The outcome of our digital-first approach was remarkable:
✅ 300% Increase in Patient Inquiries: Online patient bookings and calls tripled compared to the previous six months.
✅ 2.8X Rise in Website Traffic: Organic traffic increased significantly due to SEO and content efforts.
✅ High-Performing PPC: Achieved an average CTR of 5.2% and CPL (Cost per Lead) reduced by 35% through optimized campaigns.
✅ Boosted Brand Awareness: Doctor video podcasts and social content reached over 1 million users across platforms.
✅ Improved Search Presence: Over 120+ keywords ranked on Page 1 of Google, many for local search terms and specialties.